Having a mobile version of your website is now more important than ever. If it isn’t, Google will not like it!
What is a mobile site?
A mobile website is different version of your desktop website that is designed specifically for smaller screens to achieve a smooth user experience.
How does it work?
The good news is you can keep your current website.. you do not need to fork out for a new one. New coding style sheets will be added on top of your current websites style sheets that will switch on only when your website is viewed on a small screen such as mobiles and tablets. These style sheets tells the browser how to display your website on screen depending on the size.
Why is it Important?
First of all, having a mobile friendly website will allow your visitors to browser your content at ease without having to pinch and zoom and can avoid your users getting frustrated with leaving them no option but to look else where.
A non mobile friendly website can have a negative reflection of your company. Your website users may feel less important or feel like they are browsing a website that is out of date leaving them less confident in using your services or buying your products.
Google have there own mobile algorithm to determine which sites are important in order to position them in search results. If your website is not mobile friendly then Google will down-rank your website therefor resulting in losing custom. Mobile websites however will be rewarded and ranked well. Finally, with over half of Googles searches coming from mobile devices.. its very important and time to get mobile ready!
- 4 out of 5 people use there phones whilst on the toilet
- There are more mobile and tablet users than desktop users
- 3 out of 4 people are more likely to browse and shop on mobile friendly websites
If you have any questions or would like a review of your current website please feel free to get in touch.